1. Attach THE O to your most important belongings that you cannot afford to lose or to forget.
2. The moment you are about to leave something behind the app immediately alerts you(unlike other devices that only help you to locate an item once it is lost).
3. THE O also checks and alerts you if you leave your house without something essential for the day.
Source: THE O: Wearable + App to Never Lose or Forget Anything. by THE O — Kickstarter